For Your Brand’s Protection. And Advantage.

GeneriTrendTM is the artificial intelligence technology revolutionizing the monitoring and strategic analysis of trademark genericness.

Based on the ground-breaking academic work of Dr Cameron Shackell published in Artificial Intelligence and Law, GeneriTrendTM is a big data analytic platform backed by expert consulting that formalizes and automates the process of determining if a mark is becoming – or has already become – a generic term.

But not just your mark.

GeneriTrendTM arms you with business intelligence to monitor, navigate, and challenge all marks in your sector, opening up new strategic brand plays driven by a scientific understanding of mark genericness in the minds of your customers, competitors, and regulators.

To mark holders, trademark professionals, and litigants, GeneriTrendTM offers game-changing:

  • Risk assessment
  • Prevention planning
  • Mark surveillance
  • Sector intelligence
  • Competitive advantage
  • Strategic options
  • Evidence

For a confidential, no obligation discussion about deploying GeneriTrendTM for your mark in any jurisdiction in the world, please use the form on our Subscribe page.