GeneriTrendTM is the artificial intelligence technology revolutionizing the monitoring and strategic analysis of trademark genericness.
Based on the ground-breaking academic work of Dr Cameron Shackell published in Artificial Intelligence and Law, GeneriTrendTM is a big data analytic platform backed by expert consulting that formalizes and automates the process of determining if a mark is becoming – or has already become – a generic term.
But not just your mark.
GeneriTrendTM arms you with business intelligence to surveil, navigate, and challenge your competitor’s marks, opening up new strategic brand plays driven by a quantified understanding of mark genericness in the minds of your customers, competitors, and regulators.
To mark holders, trademark professionals, and litigants, GeneriTrendTM offers game-changing:
- Risk assessment
- Prevention planning
- Mark surveillance
- Sector intelligence
- Competitive advantage
- Strategic options
For a confidential, no obligation discussion about deploying GeneriTrendTM for your mark in any jurisdiction in the world, please use the form below or visit our Contact page.